Shama Perfumes

The Art Behind a Scent

Est. 1977

Shama perfume in warm amber light
Shama

The complete premium fragrance application

Every scent begins
with a feeling.

From first curiosity to a lifelong fragrance cabinet — one cinematic digital relationship with Shama.

Discover

The house,
explored.

Shop by mood

How do you want to feel?

Shop by occasion

What are we celebrating?

Shop by notes

Begin with an ingredient

Discovery sets

The house, in miniature

Oud Ma'attar Discovery Set

Oud Ma'attar

Oud Ma'attar Discovery Set

From AED 120

Oud Discovery Set

Luxury Gifting

Oud Discovery Set

AED 600

Scent Library – Luxury Travel Set (Green)

Scent Library

Scent Library – Luxury Travel Set (Green)

AED 450

Scent Library – Luxury Travel Set (Blue)

Scent Library

Scent Library – Luxury Travel Set (Blue)

AED 450

Scent Library – Luxury Travel Set (Red)

Scent Library

Scent Library – Luxury Travel Set (Red)

AED 450

Trending at Shama

Moving quickly

Dahab
Best Seller

Royal Mirage

Dahab

AED 450

Layl
Best Seller

Royal Mirage

Layl

AED 225

Taif
Best Seller

Al Jild

Taif

AED 375

Amiri

Royal Mirage

Amiri

AED 450

Khanjar

Royal Mirage

Khanjar

AED 450

Mirage

Royal Mirage

Mirage

AED 450

Shama Journal

Reading

Dahab

Royal Mirage

Dahab

AED 450

Perfume

The Story

Eau De Parfum | 100 ML Inspired by golden light over desert sands, Dahab is a luminous fragrance that embodies warmth and radiance. It opens with the vibrant glow of grapefruit , softened by the richness of amber and the gentle embrace of sunlit musk . At its base, a touch of vetiver grounds the composition with quiet elegance. Dahab is more than a scent - it is the glow of dusk captured in a bottle, timeless and modern, crafted for those who carry light wherever they go.

From Shama's official product description.

The Scent

The composition

Tap an ingredient to see how it behaves.

01

Top Notes

02

Base Notes

The Experience

FormatPerfume
CollectionRoyal Mirage
SizeSingle size
Notes listedGrapefruit · Vetiver · Amber · Musk

Only attributes published by Shama are shown here.

Pair it with

Complete the ritual

Mukhallat Shumukh

Mukhallat

Mukhallat Shumukh

AED 500

Layl
Best Seller

Royal Mirage

Layl

AED 225

Oud Ma’attar Gift Set

Luxury Gifting

Oud Ma’attar Gift Set

AED 500

You may also love

More from Royal Mirage

Khanjar

Royal Mirage

Khanjar

AED 450

Layl
Best Seller

Royal Mirage

Layl

AED 225

Amiri

Royal Mirage

Amiri

AED 450

Mirage

Royal Mirage

Mirage

AED 450

Question 01 / 05

A memory, composed for you

What draws you in?

Select as many as you like

Chapter 01

Opening

A first breath of the house.

Shama Perfumes

The Art Behind a Scent

Est. 1977

Opening

Splash

A first breath of the house.

01

HERITAGE

Almost five decades of fragrance craftsmanship.

Opening

Heritage

1977, carried forward.

Shama

Step 01

Where are you
shopping from?

Opening

Market & Language

One house. Three GCC markets.

Chapter 02

Discover

Not a shopfront. A world to enter.

Shama fragrance campaign
Shama

The Art Behind a Scent

Editorial selection

For You

Taif
Best Seller

Al Jild

Taif

AED 375

Mukhallat Khalifa

Mukhallat

Mukhallat Khalifa

AED 1,250

Mukhallat Shama

Mukhallat

Mukhallat Shama

AED 300

Reem Ritual

Rituals

Reem Ritual

AED 335

Just arrived

New at Shama

Wadi
New

Elements

Wadi

AED 375

Ember
New

Elements

Ember

AED 375

Sama
New

Elements

Sama

AED 375

Most loved

Best Sellers

Dahab
Best Seller

Royal Mirage

Dahab

AED 450

Layl
Best Seller

Royal Mirage

Layl

AED 225

Taif
Best Seller

Al Jild

Taif

AED 375

The Shama Story

1977 → Today

Shama heritage

1977

A house is founded

Shama begins in Bombay, founded by Mr. Umar J. Shama — a house built on Indian perfumery craftsmanship and Arabian fragrance culture.

THREE GENERATIONS

The craft is carried forward

The family's fragrance knowledge passes through three generations of perfumers and merchants, with oud at the centre of the house.

TODAY

India and the Gulf

Boutiques in Mumbai, Muscat, Doha and Abu Dhabi, alongside an official online boutique serving fragrance lovers directly.

Editorial

Shama Journal

Shama · Est. 1977 · 52 pieces shown from the official boutique
From AED 120

Discover

Home

Not a shopfront. A world to enter.

Discover

The house,
explored.

Shop by mood

How do you want to feel?

Shop by occasion

What are we celebrating?

Shop by notes

Begin with an ingredient

Discovery sets

The house, in miniature

Oud Ma'attar Discovery Set

Oud Ma'attar

Oud Ma'attar Discovery Set

From AED 120

Oud Discovery Set

Luxury Gifting

Oud Discovery Set

AED 600

Scent Library – Luxury Travel Set (Green)

Scent Library

Scent Library – Luxury Travel Set (Green)

AED 450

Scent Library – Luxury Travel Set (Blue)

Scent Library

Scent Library – Luxury Travel Set (Blue)

AED 450

Scent Library – Luxury Travel Set (Red)

Scent Library

Scent Library – Luxury Travel Set (Red)

AED 450

Trending at Shama

Moving quickly

Dahab
Best Seller

Royal Mirage

Dahab

AED 450

Layl
Best Seller

Royal Mirage

Layl

AED 225

Taif
Best Seller

Al Jild

Taif

AED 375

Amiri

Royal Mirage

Amiri

AED 450

Khanjar

Royal Mirage

Khanjar

AED 450

Mirage

Royal Mirage

Mirage

AED 450

Shama Journal

Reading

Discover

Discovery

Begin with a feeling, not a filter.

Question 01 / 05

A memory, composed for you

What draws you in?

Select as many as you like

Discover

Fragrance Finder

Five moments. One signature.

Fragrance Profile

No profile yet

Discover

Your Scent Profile

A recommendation that feels personal.

Chapter 03

Collection

140+ pieces, made navigable.

Shop

The Collection

52 pieces · from AED 120

Dahab

Dahab

AED 450

Layl

Layl

AED 225

Amiri

Amiri

AED 450

Khanjar

Khanjar

AED 450

Mirage

Mirage

AED 450

Taif

Taif

AED 375

Raghad

Raghad

AED 375

Sougha

Sougha

AED 375

Safwa

Safwa

AED 375

Wadi

Wadi

AED 375

Ember

Ember

AED 375

Sama

Sama

AED 375

Musk Al Barakah

Musk Al Barakah

AED 200

Hamda

Hamda

AED 125

Amber Durr

Amber Durr

AED 125

Floral Oil Gift Set

Floral Oil Gift Set

AED 200

Bulgari

Bulgari

AED 125

Reem

Reem

AED 125

Amber Abiyad

Amber Abiyad

AED 200

Ruh Al Nadeem

Ruh Al Nadeem

AED 125

Dehnal Oud Moattaq Jaamid

Dehnal Oud Moattaq Jaamid

AED 450

Dehnal Oud Super Kalakasi

Dehnal Oud Super Kalakasi

AED 1,000

Dehnal Oud Silani

Dehnal Oud Silani

AED 500

Dehnal Oud Hindi Ateeq - Limited Edition

Dehnal Oud Hindi Ateeq - Limited Edition

AED 1,000

Legacy Mukhallat Box

Legacy Mukhallat Box

AED 425

Luban | Premium Frankincense

Luban | Premium Frankincense

AED 150

Malaysi Qadeem Special

Malaysi Qadeem Special

AED 4,500

Hindi Limited Edition TSP

Hindi Limited Edition TSP

AED 3,750

Hindi Royal 800

Hindi Royal 800

AED 1,750

Oud Ma'attar Discovery Set

Oud Ma'attar Discovery Set

AED 120

Oud Ma'attar Silani Giveaway

Oud Ma'attar Silani Giveaway

AED 700

Oud Ma'attar Shama Giveaway

Oud Ma'attar Shama Giveaway

AED 600

Oud Ma'attar Malaki

Oud Ma'attar Malaki

AED 300

Mukhallat Shumukh

Mukhallat Shumukh

AED 500

Mukhallat Khalifa

Mukhallat Khalifa

AED 1,250

Mukhallat Hamama

Mukhallat Hamama

AED 250

Mukhallat Royal 1

Mukhallat Royal 1

AED 600

Mukhallat Shama

Mukhallat Shama

AED 300

Mukhallat Hind

Mukhallat Hind

AED 150

Oud Ma’attar Gift Set

Oud Ma’attar Gift Set

AED 500

Oud Gift Set

Oud Gift Set

AED 525

Legacy Exclusive Oil Set

Legacy Exclusive Oil Set

AED 2,000

Al Jild Gift Set (Mocha)

Al Jild Gift Set (Mocha)

AED 1,120

Oud Discovery Set

Oud Discovery Set

AED 600

Legacy Exclusive Set

Legacy Exclusive Set

AED 2,290

Scent Library – Luxury Travel Set (Green)

Scent Library – Luxury Travel Set (Green)

AED 450

Scent Library – Luxury Travel Set (Blue)

Scent Library – Luxury Travel Set (Blue)

AED 450

Scent Library – Luxury Travel Set (Red)

Scent Library – Luxury Travel Set (Red)

AED 450

Oud Ma'attar Ritual

Oud Ma'attar Ritual

AED 700

Khashab Ritual

Khashab Ritual

AED 800

Reem Ritual

Reem Ritual

AED 335

Fidji Ritual

Fidji Ritual

AED 335

Collection

The Collection

140+ pieces, made navigable.

Dahab

Royal Mirage

Dahab

AED 450

Perfume

The Story

Eau De Parfum | 100 ML Inspired by golden light over desert sands, Dahab is a luminous fragrance that embodies warmth and radiance. It opens with the vibrant glow of grapefruit , softened by the richness of amber and the gentle embrace of sunlit musk . At its base, a touch of vetiver grounds the composition with quiet elegance. Dahab is more than a scent - it is the glow of dusk captured in a bottle, timeless and modern, crafted for those who carry light wherever they go.

From Shama's official product description.

The Scent

The composition

Tap an ingredient to see how it behaves.

01

Top Notes

02

Base Notes

The Experience

FormatPerfume
CollectionRoyal Mirage
SizeSingle size
Notes listedGrapefruit · Vetiver · Amber · Musk

Only attributes published by Shama are shown here.

Pair it with

Complete the ritual

Mukhallat Shumukh

Mukhallat

Mukhallat Shumukh

AED 500

Layl
Best Seller

Royal Mirage

Layl

AED 225

Oud Ma’attar Gift Set

Luxury Gifting

Oud Ma’attar Gift Set

AED 500

You may also love

More from Royal Mirage

Khanjar

Royal Mirage

Khanjar

AED 450

Layl
Best Seller

Royal Mirage

Layl

AED 225

Amiri

Royal Mirage

Amiri

AED 450

Mirage

Royal Mirage

Mirage

AED 450

Collection

Product Story

Every bottle holds a chapter.

Shama oud

The World of Oud

Not simply
an ingredient.
A legacy.

The Origin

Oud forms only when the aquilaria tree is wounded and defends itself with resin. Years pass inside the wood before it is worth cutting.

What Is Oud?

Three forms reach the customer: the wood itself, the wood perfumed by hand, and the distilled oil. Shama offers all three.

Oud wood

Khashab Al Oud

Graded oud wood, burned on coal or an electric burner. Hindi, Malaysi, Cambodi — origin decides character.

4 pieces · from AED 150

Luban | Premium Frankincense
Rare

Khashab Al Oud

Luban | Premium Frankincense

From AED 150

Malaysi Qadeem Special
Rare

Khashab Al Oud

Malaysi Qadeem Special

From AED 4,500

Hindi Limited Edition TSP
Rare

Khashab Al Oud

Hindi Limited Edition TSP

From AED 3,750

Hindi Royal 800
Rare

Khashab Al Oud

Hindi Royal 800

From AED 1,750

Dehnal Oud

Pure distilled oud oil. A single drop lasts a day; a bottle can last years.

5 pieces · from AED 425

Dehnal Oud Moattaq Jaamid
Rare

Dehnal Oud

Dehnal Oud Moattaq Jaamid

From AED 450

Dehnal Oud Super Kalakasi
Rare

Dehnal Oud

Dehnal Oud Super Kalakasi

From AED 1,000

Dehnal Oud Silani
Rare

Dehnal Oud

Dehnal Oud Silani

From AED 500

Dehnal Oud Hindi Ateeq - Limited Edition
Rare

Dehnal Oud

Dehnal Oud Hindi Ateeq - Limited Edition

AED 1,000

Legacy Mukhallat Box
Rare

Dehnal Oud

Legacy Mukhallat Box

AED 425

Oud Ma'attar

Oud wood perfumed with oils and attars — the house's most generous way to enter oud.

4 pieces · from AED 120

Oud Ma'attar Discovery Set

Oud Ma'attar

Oud Ma'attar Discovery Set

From AED 120

Oud Ma'attar Silani Giveaway

Oud Ma'attar

Oud Ma'attar Silani Giveaway

From AED 700

Oud Ma'attar Shama Giveaway

Oud Ma'attar

Oud Ma'attar Shama Giveaway

From AED 600

Oud Ma'attar Malaki

Oud Ma'attar

Oud Ma'attar Malaki

From AED 300

Premium & Limited

The rarest of the house

Allocated by grade and availability. Presented individually, never in a grid.

Malaysi Qadeem Special

Khashab Al Oud

Malaysi Qadeem Special

Sourced from old, matured agarwood of Terengganu, Malaysia, Khashab Al Oud Malaysi reveals a smooth yet complex profile that embodies the depth of aged oud. Its aroma opens with earthy warmth before unfolding into resinous, woody layers that feel both pure and exquisitely refined. Elegant, enduring, and steeped in natural character, this oud is a tribute to Malaysia’s finest agarwood - crafted for those who appreciate true authenticity and timeless luxury. Characteristics • Best enjoyed on medium to high-heat charcoal • Slow, enduring burn for a consistent release of fragrance • Elevates your space or wardrobe with an aura of refined luxury

AED 4,500

Hindi Limited Edition TSP

Khashab Al Oud

Hindi Limited Edition TSP

Crafted from rare, aged Hindi agarwood sourced from Imphal, Khashab Al Oud TSP offers the deep, earthy richness that defines traditional oud at its finest. Its aroma unfolds with bold woody intensity, gradually revealing a warm, resinous depth that lingers with remarkable clarity and strength. Unmistakably authentic and steeped in heritage, this oud is a tribute to classic perfumery - profound, enduring, and cherished by true connoisseurs. Characteristics • Best enjoyed on medium to high-heat charcoal • Slow, enduring burn for a consistent release of fragrance • Elevates your space or wardrobe with an aura of refined luxury

AED 3,750

Hindi Royal 800

Khashab Al Oud

Hindi Royal 800

Crafted for moments that call for presence and distinction, Khashab Al Oud Royal 800 is a premium selection of oud known for its large, well-aged pieces and exceptional fragrance performance. A fast-moving favorite among connoisseurs, it is ideal for majlis settings, VIP gatherings, and occasions where fragrance becomes part of the atmosphere. As it gently burns, Royal 800 releases a warm, woody, and deeply earthy aroma that fills the space with richness and quiet elegance. Refined yet inviting, it creates a lasting impression, making it a perfect choice for hosting, gifting, or elevating everyday rituals with the timeless beauty of oud.

AED 1,750

Oud Discovery

For the first step

Oud Ma’attar Gift Set

Luxury Gifting

Oud Ma’attar Gift Set

AED 500

Oud Gift Set

Luxury Gifting

Oud Gift Set

AED 525

Legacy Exclusive Oil Set

Luxury Gifting

Legacy Exclusive Oil Set

AED 2,000

Al Jild Gift Set (Mocha)

Luxury Gifting

Al Jild Gift Set (Mocha)

From AED 1,120

Oud Discovery Set

Luxury Gifting

Oud Discovery Set

AED 600

Legacy Exclusive Set

Luxury Gifting

Legacy Exclusive Set

AED 2,290

Collection

World of Oud

The material. The ritual. The mastery.

Chapter 04

Gifting

Choose the memory before the box.

Shama gifting

Luxury Gifting

Some gifts
are opened.
Others are remembered.

Gifting

Gift Finder

Choose the memory before the box.

Curated Gifts

Something Special

Three gifts
for your wife

AED 250 – 500 · chosen from the official catalogue

Gifting

Curated Gift

A considered answer, beautifully given.

Make It Personal

Make it personal

Dahab

Dahab

AED 450

Gift

Gift wrapping

Gifting

Personalisation

Make the gesture unmistakably theirs.

Send a Scent

Send a Scent

Some messages
deserve more than words.

Dahab

Dahab

Occasion

Anniversary

Sara

For every memory we've made — and the ones still to come.

Dahab · arriving 18 September

Gifting

Send a Scent

Send emotion before the fragrance arrives.

Chapter 05

Commerce

The ritual continues through purchase.

Bag

Your bag is empty

Begin with the house's best sellers, or let the Fragrance Finder choose for you.

Commerce

Bag

The ritual continues through purchase.

Checkout

Nothing to check out

Commerce

Checkout

Quiet, confident, effortless.

Thank you

Your Shama
journey continues.

Order SH240918

Your fragrance is being prepared by hand.

Commerce

Order Confirmed

The anticipation begins here.

Order Tracking

No orders yet

Commerce

Order Tracking

From the house to their hands.

Chapter 06

Relationship

Desire, remembered.

Wishlist

Saved

Your wishlist

Nothing saved yet. Tap the heart on any piece and it will wait here.

Relationship

Wishlist

Desire, remembered.

My Fragrance Cabinet

My Fragrance Cabinet

Your collection.
Your story.

Your cabinet fills as you collect. Complete an order and the piece appears here with its notes and date.

Relationship

Fragrance Cabinet

Their collection becomes a relationship.

Shama Privé

Shama Privé

Welcome,
UMAIR.

Not points. Privilege.

Member · PRIVATE

Umair Mirza

Member since 2024

Points2,450

550 points to your next privilege tier

Prototype concept · tiers and benefits subject to Shama approval

Early Access

New collections and limited oud, before general release.

Exclusive Collections

Members-only allocations of rare grades.

Birthday Experience

A private consultation and a gift in your birthday month.

Complimentary Samples

Two house samples with every order.

VIP Consultations

Priority booking with a senior fragrance advisor.

Private Offers

Personal offers based on your fragrance profile.

Limited Editions

First refusal on limited-edition releases.

Special Gifting

Complimentary wrapping, engraving and scheduled delivery.

Relationship

Shama Privé

Recognition without discounting desire.

Profile

Member

Umair Mirza

umair@quickdigitals.ae

Relationship

Profile

Every preference, held with care.

Orders

Your orders

No orders yet in this prototype session.

Relationship

Orders

The story of every acquisition.

Chapter 07

Service

Digital convenience. Boutique intimacy.

Private Appointment

By appointment

Book a private
fragrance experience

Boutique

Service

Time

Service

Private Appointment

Digital convenience. Boutique intimacy.

Visit Shama

Boutiques

Visit Shama

Map simulation

Abu Dhabi · UAE · Opened 2025

Shama Perfumes — Marina Mall

Marina Mall, Corniche, Abu Dhabi, UAE

Daily · 10:00 – 22:00

Service

Boutiques

The nearest Shama, elegantly found.

Ask Shama

Future experience

Your personal
fragrance advisor

A concept for Phase 2 — natural language, answered with the house's real compositions.

Service

Ask Shama

A fragrance advisor, always near.

Chapter 08

Editorial

The culture behind the composition.

Shama Journal

The Journal

Fragrance, craft and heritage — written for the house.

Editorial

Journal

The culture behind the composition.

The Art Behind a Scent

The Art Behind a Scent

What happens between the field and the bottle

4 min read

A fragrance is a sequence of decisions: which harvest, which distillation, how long to rest the blend. At Shama those decisions have been made by the same family since 1977. This is what that continuity sounds like in a bottle.

Every piece in the house begins with the same question the Journal asks here: what should this fragrance make someone remember? The answer decides the material, the concentration and the format — wood, oil or eau de parfum.

Continue

Editorial

Journal Story

Knowledge deepens desire.

Chapter 09

Utility

A direct path to what they remember.

Search

Trending

Suggested collections

Utility

Search

A direct path to what they remember.

Notifications

Notifications

Utility

Notifications

Meaningful moments, never noise.

Settings

Settings

Country

Prices are Shama's official AED prices, presented in the local currency for the prototype.

Language

Support

Contact the boutique
Delivery & returns
Privacy
About Shama

Utility

Settings

The experience, made theirs.

Shama fragrance ritual

The next chapter

Not another shopping app.
A feeling customers return to.

A discovery engine, private boutique, gifting ritual, loyalty relationship and direct customer channel — held in one Shama experience.